A Beautiful Journey, Hand in Hand | Xiaoya Cold Chain Products Showcase at the 2025 China Supermarket Transformation Conference

Release time:

2025-10-21

At the 2025 China Supermarket Renovation Conference, hosted by Lianshang.net and co-organized by Yonghui Superstores, Xiaoya Cold Chain Co., Ltd., in collaboration with the Zhengzhou Bairong Merchandise Integration Center, prominently showcased its newly developed E7 Alaska Ready-to-Eat Display Cabinet, earning unanimous praise from on-site customers. At the exhibition, Xiaoya Cold Chain worked closely with ready-to-eat food vendors to arrange products in a way that fully highlighted the cabinet’s large display area and striking visual impact, thereby enhancing its appeal. Complementary ready-to-eat tastings drew large crowds, significantly boosting booth traffic while also reinforcing consumers’ direct understanding of Xiaoya Cold Chain equipment’s superior preservation performance and eye-catching presentation—resulting in a dual boost to brand visibility and customer experience. The E7 Alaska Ready-to-Eat Display Cabinet on exhibit features a stable air curtain, uniform internal temperatures with no cold spots, and front sliding doors paired with large viewing windows for easy stocking. Its modular design allows for flexible configuration to meet diverse customer needs, delivering exceptional product presentation. (Pang Xiaowei, Chairman of Lianshang.net, on the left, learns about Xiaoya’s products) This scenario-based integration of equipment and merchandise represents a new collaborative approach between Xiaoya and retailers, yielding promotional results that exceeded expectations and offering fresh insights for expanding Xiaoya’s market presence and distribution channels. In tune with the industry’s focus on supermarket renovations in 2025, Xiaoya Group will continue to build on its portfolio of high-quality products to meet evolving market demands, working hand-in-hand with partners to usher in a bright future of high-quality development for the sector.


At the 2025 China Supermarket Renovation Conference, hosted by Lianshang.net and co-organized by Yonghui Superstores, Xiaoya Cold Chain Co., Ltd., in collaboration with the Zhengzhou Bairong Merchandise Integration Center, prominently showcased its newly developed E7 Alaska Ready-to-Eat Display Cabinet, earning unanimous praise from attendees.

At the exhibition, Xiaoya Cold Chain Co., Ltd. collaborated closely with ready-to-eat food vendors, leveraging strategic product placement to highlight the extensive display area and striking visual impact of its ready-to-eat cabinets, thereby enhancing the products’ visual appeal. Complementary ready-to-eat tasting events drew large crowds, not only boosting foot traffic to the booth but also reinforcing consumers’ direct perception of the superior preservation performance and eye-catching presentation of Xiaoya’s cold-chain equipment, thus achieving a dual enhancement of brand visibility and customer experience.

The E7 Alaska deli display case showcased this time features a stable air curtain, uniform internal temperature, and no cold-air dead zones. Its front sliding doors and large viewing windows facilitate product loading, while its modular design allows for flexible configuration to meet diverse customer needs, delivering excellent product presentation.

(Pang Xiaowei, Chairman of Lianshang.com, on the left, learns about XIAOYA products.)

The scenario-based, integrated presentation of appliances and merchandise represents a groundbreaking collaborative initiative between XIAOYA and its product partners, delivering promotional results that have surpassed expectations and offering fresh insights for advancing XIAOYA’s market promotion and channel development. In tune with the industry’s momentum toward supermarket renovations in 2025, XIAOYA Group will continue to anchor its efforts in high-quality products, meeting evolving market demands and working hand-in-hand with all stakeholders to usher in a bright future of high-quality industry growth.

A Beautiful Journey, Hand in Hand | Xiaoya Cold Chain Products Showcase at the 2025 China Supermarket Transformation Conference

Latest Updates

One Training Session, Long-Term Benefits | Xiaoya Cold Chain Employees “Learn by Doing” to Achieve True Safety

To effectively reduce workplace injury risks in the machinery manufacturing industry and fortify the safety and health protection of workers, on September 6, the “Quan You Fang—City Safety and Well-being” 2025 Workplace Injury Prevention Training Program for the Machinery Manufacturing Industry, hosted by the Jinan Municipal Bureau of Human Resources and Social Security and co-organized by Xiaoya Cold Chain Company and Changsha Yanzhe Education Consulting Co., Ltd., was held at Xiaoya Cold Chain Company. This training adopted a dual-mode approach that integrates theoretical instruction with hands-on practical experience, delivering a high-quality learning experience that was both content-rich and engaging. The theoretical component used real workplace injury incidents from machinery enterprises as a starting point, focusing on high-frequency hazards such as stamping injuries and cuts or lacerations. It analyzed how unsafe human behaviors, unsafe conditions of equipment and materials, and managerial shortcomings collectively contribute to the escalation of potential hazards into actual accidents, thereby establishing the causal principle of hazard–accident relationships: as long as the factors that trigger an accident are present, an accident is inevitable—it is only a matter of when. The occupational disease prevention segment closely aligned with employees’ daily work, using real-life case studies to explain the mechanisms of dust-related hazards, ensuring that participants fully appreciate the importance of self-protection. The hands-on experiential component employed an “immersive training plus scenario-based application” model, facilitating the transition of safety knowledge from “understanding” to “being able to apply” and effectively embedding safety skills into employees’ everyday operations. In the CPR simulation area, instructors provided step-by-step guidance on proper compression location, force, and rate to ensure participants mastered the standard technique; during Heimlich maneuver training, employees were invited to the stage to simulate choking scenarios, vividly demonstrating the abdominal thrust method; in the fire escape exercise, a smoky environment was recreated to help participants internalize low-posture crawling and nose-covering with a wet towel through practical practice. In addition, the “Workplace Injury Prevention Publicity Handbook for the Machinery Manufacturing Industry” distributed on-site extended safety knowledge beyond the classroom to homes and workplaces, truly achieving the goal of “one training session yielding long-term benefits.” Xiaoya Group has always regarded workplace safety as the lifeline of corporate development. Through this training, employees have shifted from passively listening to actively learning and practicing, significantly enhancing their ability to handle abnormal operating conditions and their emergency first-aid skills, while also strengthening their safety awareness and risk identification capabilities. Participants unanimously stated that, moving forward, they will strictly adhere to safety operating procedures, further deepen efforts to identify and rectify major hazards, and translate the outcomes of this training into concrete actions to prevent and mitigate significant safety risks, thereby building a robust safety barrier for the Group’s high-quality development.

Pioneering New Growth Areas in the Meat Market | Xiaoya Cold Chain Debuts at the 23rd China International Meat Industry Exhibition

Recently, the 23rd China International Meat Industry Exhibition grandly opened at the Xiamen International Convention and Exhibition Center. As Asia’s largest and most prestigious trade show dedicated to the meat industry, it brings together top-tier exhibitors from around the globe, including leading meat producers and equipment suppliers, showcasing cutting-edge products, technologies, and solutions that set the industry standard. At the exhibition, Xiaoya Cold Chain highlighted its core cold-chain offerings, such as refrigerated hanging meat cabinets and fresh-meat display cases, which drew significant attention thanks to their precise functional design and commitment to environmental sustainability. The entire product line utilizes R290 eco-friendly refrigerant, ensuring high cooling efficiency while upholding the company’s corporate responsibility for green development. In particular, the hanging meat cabinet is tailored to real-world application scenarios, featuring a professional lighting system that accurately reproduces the natural color of fresh meat and enhances its visual appeal. Paired with a branded illuminated sign on the top and casters on the base, it delivers triple value—practicality, marketing effectiveness, and ease of use. Meanwhile, two models of flat-front fresh-meat display cases on exhibit also won unanimous praise from visitors for their sophisticated aesthetics and outstanding performance. Taking this participation as an opportunity, Xiaoya will continue to deepen its expertise in the professional cold-chain sector, leveraging technological innovation and deep insights into end-user scenarios as dual drivers. The company will steadily increase its R&D investment to precisely address emerging industry needs and new application contexts, delivering customized products and solutions to more customers, empowering the high-quality development of the fresh-food sector, and charting a new growth trajectory in the expansive cold-chain market.

The Party Branch of Xiaoya Cold Chain Holds a Party Day Activity on the Theme of “Reducing Two Types of Funds and Enhancing Efficiency”

To further deepen the integration of Party building with production and operations and enhance corporate performance, the Party branch of Xiaoya Cold Chain held a themed Party Day activity on “Reducing ‘Two Funds’ and Enhancing Efficiency,” using Party building to drive management and leveraging management to deliver results, thereby injecting strong red momentum into bolstering the company’s financial soundness and market competitiveness. The meeting rigorously implemented the “First Agenda Item” system, organizing all Party members to earnestly study the spirit of General Secretary Xi Jinping’s important speeches. Attendees unanimously expressed their commitment to rallying even more closely around the Party Central Committee, resolutely upholding its authority and centralized, unified leadership, and consistently maintaining a proactive, enterprising attitude and a down-to-earth, pragmatic work style. They pledged to forge ahead with a spirit of tackling tough challenges and pioneering innovation, striving to write a new chapter in Chinese modernization. Each Party group focused on its core business and delivered special reports centered on “green innovation.” The “Upholding Fundamentals while Innovating” model Party post provided a detailed report on the reduction of the “two funds” from January to September 2025, thoroughly analyzing accounts receivable aging and inventory turnover rates to provide data support for targeted measures; the “Pragmatic Action for National Prosperity” Party group concentrated on inventory management, making “newly generated stagnant inventory” the primary focus of control and emphasizing that future efforts must strictly prevent the emergence of new stagnant stock while excluding normally circulating inventory from the definition of stagnation; meanwhile, the “Accelerating Progress” Party group systematically reported on a series of initiatives undertaken to optimize shipment performance assessments, refine process metrics, and upgrade tooling and equipment. The meeting fully commended the proactive engagement and precise policy implementation demonstrated by the model Party posts and all Party groups in support of the central tasks, noting that their measures were effective, their approaches clear, and their interim results significant. Moving forward, Xiaoya is committed to deeply integrating the successful experiences gained from this themed Party Day activity into every aspect of production and operations, establishing a long-term mechanism for improving corporate management, optimizing capital utilization at higher standards and through more concrete actions, and ensuring the Group’s steady and sustainable progress on the path of high-quality development.

A Beautiful Journey, Hand in Hand | Xiaoya Cold Chain Products Showcase at the 2025 China Supermarket Transformation Conference

At the 2025 China Supermarket Renovation Conference, hosted by Lianshang.net and co-organized by Yonghui Superstores, Xiaoya Cold Chain Co., Ltd., in collaboration with the Zhengzhou Bairong Merchandise Integration Center, prominently showcased its newly developed E7 Alaska Ready-to-Eat Display Cabinet, earning unanimous praise from on-site customers. At the exhibition, Xiaoya Cold Chain worked closely with ready-to-eat food vendors to arrange products in a way that fully highlighted the cabinet’s large display area and striking visual impact, thereby enhancing its appeal. Complementary ready-to-eat tastings drew large crowds, significantly boosting booth traffic while also reinforcing consumers’ direct understanding of Xiaoya Cold Chain equipment’s superior preservation performance and eye-catching presentation—resulting in a dual boost to brand visibility and customer experience. The E7 Alaska Ready-to-Eat Display Cabinet on exhibit features a stable air curtain, uniform internal temperatures with no cold spots, and front sliding doors paired with large viewing windows for easy stocking. Its modular design allows for flexible configuration to meet diverse customer needs, delivering exceptional product presentation. (Pang Xiaowei, Chairman of Lianshang.net, on the left, learns about Xiaoya’s products) This scenario-based integration of equipment and merchandise represents a new collaborative approach between Xiaoya and retailers, yielding promotional results that exceeded expectations and offering fresh insights for expanding Xiaoya’s market presence and distribution channels. In tune with the industry’s focus on supermarket renovations in 2025, Xiaoya Group will continue to build on its portfolio of high-quality products to meet evolving market demands, working hand-in-hand with partners to usher in a bright future of high-quality development for the sector.

Xiaoya Cold Chain Provides Tailor-Made Solutions to Help Aeon Tianhe City Store Undergo a Revitalization and Upgrade

In October, drawing on nearly three decades of technological expertise, Xiaoya Cold Chain delivered a comprehensive, tailor-made cold-chain solutions package to revamp and upgrade the Aeon Mall Tianhe store in Guangdong, helping this benchmark retail brand in South China embark on a new chapter. As Guangdong’s first foreign-invested retail enterprise, Aeon Guangdong has been at the forefront of industry trends since opening its Tianhe store in 1996 as the first Aeon outlet on the Chinese mainland—a multi-format department store and supermarket that sets the standard for the sector. Since 2020, Xiaoya Cold Chain has partnered with this retail giant, steadfastly upholding the original commitment of “win-win cooperation” over the past six years. Through highly customized refrigerated display units and meticulous, professional services, Xiaoya has steadily grown into a solid support and reliable partner that underpins Aeon’s ongoing expansion. The newly unveiled Aeon Mall Tianhe store has expanded its fresh-food and gourmet sections to occupy half of the supermarket’s total floor space. In response, Xiaoya Cold Chain has designed a smart cold-chain solution tailored specifically for the store, providing more than 110 custom-built refrigerated cabinets across multiple product lines, including upright air-curtain cabinets, mid-height cabinets, and dual-airflow island cabinets. Aligned with Aeon’s goals of green transformation and digital upgrading, each cabinet is equipped with an intelligent control system that continuously monitors internal temperature and refrigeration performance, precisely meeting the storage needs of areas such as the fruit-and-vegetable-cutting section, fresh-meat slicing counter, and direct-supply fresh-fish counter. According to reports, Aeon plans to open eight additional stores in Guangdong in 2025, covering cities such as Guangzhou, Shenzhen, Jiangmen, and Foshan. While fully supporting Aeon’s store-expansion initiative, Xiaoya is also eager to leverage its advanced, customized cold-chain solutions to serve more retail brands committed to excellence, thereby contributing Xiaoya’s expertise to regional commercial prosperity and the ongoing consumption upgrade.

Xiaoya Cold Chain Precisely Adapts to Meituan’s “Happy Monkey,” Unlocking a New Solution for the Hard-Discount Retail Format

Meituan’s self-operated supermarket brand, “Happy Monkey,” has officially opened its first store in North China, located in Hebei Province. Xiaoya Cold Chain has provided a customized cold-chain solution tailored to the store’s high fresh-product mix, ensuring efficient operations and providing a solid foundation for seamless day-to-day management. As a community-focused hard-discount format, Happy Monkey features nearly 50% fresh products, spanning meat, dairy, frozen and refrigerated items, fruits and vegetables, and seafood—placing exceptionally high demands on cold-chain equipment. In response, Xiaoya Cold Chain has delivered nearly 40 custom-designed refrigerated display units, including upright blast chillers, vertical glass-door freezers, cooked-food cabinets, and modular island displays, among others. These units can be flexibly configured to suit the layout of each store’s fresh-produce section, precisely meeting the display and storage needs of meat, seafood, and other perishable categories. Throughout the project, the Xiaoya Cold Chain team has deeply understood customer requirements, crafting bespoke solutions and continuously refining them based on client feedback to drive product iteration and explore ever-better cold-chain technologies. From every curve and contour of the unit’s exterior to every detail of its operational logic, each enhancement elevates the product’s value. As one of the Group’s three core business segments, Xiaoya Smart Cold Chain leverages cutting-edge international technologies—such as fluorine-free refrigeration, intelligent variable-frequency drives, laminar airflow curtains, and natural cooling sources—to lead the development of China’s high-end commercial display-cabinet industry, earning it the status of a qualified supplier for global retail giants like Tesco, Waitrose, and Aeon, as well as major supermarkets and convenience stores. This collaboration with Happy Monkey represents another innovative cold-chain system solution that Xiaoya has contributed within the hard-discount ecosystem. Moving forward, Xiaoya will continue to deepen its expertise in the cold-chain sector, delivering end-to-end cold-chain solutions to customers across diverse regions and business models, thereby helping more brands enhance their core value and strengthen their market competitiveness.